|September 9, 2012|
Henselite has taken its place with other Aussie brands which have become household names such as Speedo, Sunrice and Rip Curl on the Australian Export Digital Timeline.
The Digital Timeline has been created by the Australian Trade Commission as part of the the 50th Annivesary of the Australian Export Awards celebrations. The celebrations are taking place throughout the year to recognise half a century of Australian exporting excellence.
Henselite was the recipient of the first Australian Exporter of the Year Award in 1963. To view the full case study of Henselite's contribution to Australian trade as well as those of the other Australian manufacturers honoured over the years, visit the timeline at http://www.exportawards.com.au/timeline.
"Henselite's quality and success in the international bowls community has help present Australia as the 'premier bowling nation.' Bowlers around the world aspire to Australia's high quality, bowling products, greens, and our competitions and skill level," said Mark Hensell, Managing Director Henselite.
"The company's success has been driven by a philosophy of 'engineering and manufacturing excellence', leading to the most highly accurate, precise product on the market and innovation that leads the sport. The result of this is that the Henselite product has won more Commonwealth Gold Medals and World Championships than any other brand."
Today, Henselite is overseen by the 4th generation of Hensells and has now won three Australian Export Awards in recognition of its innovation, pragmatism and forward thinking approach.
"We have been very proud to be an Australian manufacturer, knowing we are providing world-leading product in over 48 countries," said Mr Hensell.